Thursday, September 11, 2025

A full frame camera does not make you a Pro

I recently watched this video from April Clayton aka Camera Newb who was talking about her journey to became a Professional Photographer. 

I thought that buying a full frame camera was the key to becoming a professional photographer, but I may have been wrong. 

 

Unfortunately, photography today isn’t just about mastering your main tool—the camera—at least not anymore. As a profession, it has evolved into a field where roughly 60% of the work is marketing, 20% is post-editing, and only about 20% is actually taking pictures. And please, don’t confuse online exposure with “marketing.” From my own experience, you can gain plenty of exposure, but if it’s with the wrong audience, it won’t lead to being hired. Plain and simple. Photography is one of the toughest professions to market. 

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