Sometimes, camera manufacturers overlook an important point, which can be summed up by a slogan from a popular TV show: "If it looks good, eat it!" In other words, if a camera looks good, people will buy it—even if it's not the best on the market.
This article from The Photographer provides a great example.
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| Photo courtesy of The Photographer. |
By today’s standards, the Nikon Df is far from one of the best cameras available, yet its design is so appealing that if you're looking to buy one on the used market, you should be prepared to pay around $2,000. Keep in mind that this camera was released in 2013 and it's a 16 MP camera.
...what made the Nikon Df so interesting was that it was a camera purely for photographers. Today, you see cameras that are hybrid devices, offering up to 8K video functions and pushing aside the need for image-makers. The Df did not do that. In fact, it had a lack of video functions, which was initially seen as a drawback. However, in 2025, this has become one of the most appealing cameras 2025.
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